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Zugrow vs August

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Zugrow compared with August
DetailZugrow logo ZugrowAugust logo August
What it doesAI-powered autonomous hosting platform for short-term rental management UK property management software for self-managing landlords and HMOs
StageNot given Established
FoundedNot given 2021
Based inGB GB
Pricing modelFreemium Freemium
PricingSolo plan free with one property. Pro plan from £16.60/property/month billed annually or £19.95/property/month billed monthly, includes all AI agents and free channels. Max plan includes digital guidebook, 20 photo enhancement credits annually, early access to new features, and priority support. Free: up to 2 tenancies, £0/month. Growth: up to 5 tenancies, £8.99/month. Portfolio: up to 20 tenancies, £14.99/month. Portfolio+: unlimited tenancies, £29.99/month. All paid plans include 30-day free trial and 14-day money-back guarantee. Annual billing offers 20% discount. Tenants always free.
Key features
  • AI guest messaging agent that replies 24/7
  • Automated guest vetting against house rules
  • Autonomous nightly pricing with price floor protection
  • Unified inbox for all guest messages
  • Double-booking protection across channels
  • Digital guidebooks for guests
  • AI-powered photo enhancement with unlimited revisions
  • Expert listing reviews with ranking and pricing analysis
  • Agent automation dial: Off, Suggest, or Auto mode
  • Open Banking rent tracking with automatic reconciliation
  • HMRC-recognised Making Tax Digital compliance and quarterly submission
  • Expense tracking in HMRC-aligned categories
  • Compliance checklists for gas safety, EPC and deposit requirements
  • Smart reminders for certificate renewals and deadlines extracted from documents
  • Tenant app for rent payments and maintenance reporting
  • AI Property Assistant for portfolio queries
  • Property Insights including EPC ratings and property values
  • Xero integration for accounting software connection
  • Document storage with automatic contract scanning
What makes it different
  • Flat per-property pricing with 0% booking commission
  • All AI agents included on every plan
  • Price floors never crossed automatically
  • Start free with one property, no credit card required
  • No contracts or lock-in, cancel anytime
  • Built specifically for self-managing landlords, not big agencies
  • Significantly cheaper than traditional letting agent fees
  • HMRC-recognised for Making Tax Digital compliance from day one
  • FCA-regulated for payment handling and data security
  • Award-winning: Pay 360 Awards 2024 Winner, Property Week Tech Innovation Awards 2025 Finalist
Community votes00
DR (Domain Rating by Ahrefs)35 −1 (down) since last check51 +3 (up) since last check
Trust Flow (Majestic)2315
Citation Flow (Majestic)2932
Referring domains (Majestic)2342205

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