
Hey Ula
You say where. Ula plans the rest.
A travel companion on WhatsApp that plans trips around you by remembering your preferences, budget and pace.
About the business

Hey Ula is an AI travel planning assistant accessible via WhatsApp. Users message Ula with their travel dates, group size and preferences, and receive three personalized trip options including accommodation, travel times and day-by-day outlines. The service remembers user preferences in a profile called Travel DNA, using this information to tailor all future recommendations. Ula handles all bookings—flights, hotels, cabs, trains, buses and experiences—directly within the WhatsApp thread. The assistant adapts plans in real-time when circumstances change, such as weather or unexpected naps. Currently available on WhatsApp with iMessage and Telegram coming soon, plus a native iOS app in development.
What you get
- Remembers travel preferences in Travel DNA profile
- Generates three trip options per request
- Books flights, hotels, cabs, trains, buses and experiences
- Adapts plans in real-time to changes
- Supports voice and text messages
- Plans for families, couples, groups and solo travelers
- Plans business travel around meetings
Pricing
Pricing model: Free
Neighbours ask
What is Ula?
Ula is a travel companion on WhatsApp that plans trips around you. You tell Ula when you are free, who is travelling and roughly what you have in mind, and it prepares trip options that fit your preferences, budget and pace.
How is Ula different from other travel apps or chat assistants?
Most tools start from scratch every time, but Ula remembers how you travel, including who comes along, your budget, your pace and what you enjoyed before. Every trip builds on what came last.
Where can I use Ula?
Right now, Ula lives on WhatsApp. iMessage and Telegram are coming soon, so you can plan your trips in whichever chat you already use every day. The Hey Ula app for iPhone is also on its way.
What will I receive when I request a trip plan?
You receive three trip options that match your request. Each includes accommodation, realistic travel and walking times, and a practical day-by-day outline.
What kinds of trips can Ula plan?
Pretty much any trip, for anyone. A lake weekend with the kids, a city break for two, a ski trip with your mates, a girls' or boys' getaway, a solo adventure or a big journey abroad. Business travel too: flights that fit around your meetings, a hotel close to the office and a cab waiting when you land. And when work and family overlap, Ula plans both. Your conference in Lisbon, plus a beach day with the kids once the last meeting is done.
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