Scan product labels and see what every ingredient does
Human company on the way home
Stage
MVP
Not given
Founded
2025
Not given
Based in
US
CH
Pricing model
Freemium
Not given
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
Not given
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Real-time in-app VoIP audio connection over Wi-Fi or mobile data
Optional live location sharing during active sessions
Verified companions with identity and adult status checks
SOS alerts limited to active companion only
Private phone numbers never displayed or exchanged
Conversations not recorded
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Direct person-to-person connection without safety guarantees or invented promises
Complete control over location sharing and session data
Funded through voluntary support and Swiss pilot rather than fear-based business model