Scan product labels and see what every ingredient does
Your Health Data. Your Device. Your Control.
Stage
MVP
Not given
Founded
2025
Not given
Based in
US
Not given
Pricing model
Freemium
Freemium
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
Free plan: $0/month, up to 50 exams. Monthly plan: $6/month, up to 200 exams (coming soon). Yearly plan: $57.60/year ($4.80/month, coming soon), up to 200 exams.
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Share metrics and records with doctors
No account required to start using
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Works offline by default with data stored only on your device
End-to-end encrypted when syncing to cloud
No email or account required to start using immediately