Scan product labels and see what every ingredient does
All-in-one companion for pregnancy tracking, postpartum support, and baby care
Stage
MVP
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Founded
2025
Not given
Based in
US
IN
Pricing model
Freemium
Free
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
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Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Week-by-week pregnancy guidance and milestones
Postpartum recovery support and guidance
Newborn care guidance
Amma AI: 24/7 multilingual AI companion in 8 languages
Symptom and health tracking
Nutrition planning and tracking
Safe exercise and movement guidance
Doctor-ready health notes
Safety checklists and peace of mind tools
Covers all 40 weeks of pregnancy
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Multilingual support in 8 languages including Arabic, Hindi, and Malayalam for diverse communities across India and the Middle East
Amma AI available 24/7 for late-night pregnancy and baby care questions in your native language
Comprehensive coverage from pregnancy through postpartum and early baby care in one app
Built specifically for mothers across India and the Gulf region with localized content
Doctor-ready notes to prepare focused healthcare appointments
Aurascan
Mommy: Pregnancy & Postpartum