Scan product labels and see what every ingredient does
AI-powered facial analysis that reveals what beauty filters cannot
Stage
MVP
Not given
Founded
2025
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Based in
US
GB
Pricing model
Freemium
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Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
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Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Analyzes ten skin conditions with a 0 to 100 score
AI mapping of facial features, texture, tone, and health markers
Instant insights and personalized skincare suggestions
Community chat feature
Works for every skin tone
Simple setup ready in minutes
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis