Scan product labels and see what every ingredient does
Blood analysis, supplements, and nutrition explained with study references
Stage
MVP
Not given
Founded
2025
Not given
Based in
US
DE
Pricing model
Freemium
Freemium
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
Not given
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Blood report analysis with lab values in scientific context and trends
Nutrition gap analysis with food sources and supplement options
Research assistant for health questions with study references
PDF blood report upload or manual entry
Optional wearable integration with Fitbit, Garmin, Google Fit
GDPR-compliant data storage with right to deletion
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Connects blood work, supplements, and nutrition with current published research literature in one app
Names PubMed studies when suitable ones are found, with clickable links for verification
Transparent about data storage location and GDPR compliance
Clear disclaimers that it informs but does not replace a doctor