Scan product labels and see what every ingredient does
Inactivity alerts for elderly parents without invading their privacy
Stage
MVP
Not given
Founded
2025
Not given
Based in
US
RO
Pricing model
Freemium
Paid
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
Monthly: $9.90 per month for 1 parent (50% discount offered), $9.90 per month for 2 parents (58% discount offered). Annual: $99.00 per year for 2 parents. Only guardians need an active subscription; parents do not pay.
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Inactivity monitoring with customizable alert threshold
No GPS tracking or location sharing
Battery level monitoring and alerts
Multiple guardians can monitor the same parent
Background monitoring without manual check-ins
Passive detection via native device usage patterns
No camera, microphone, or audio recording access
Support for up to two parents per guardian subscription
Simple pairing with no additional setup required
Connection status and activity overview for guardians
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Privacy-focused design with no GPS, cameras, or surveillance capabilities
Requires no daily actions or button presses from elderly parents
Lighter and more affordable alternative to full monitoring systems
Supports independent living while providing family reassurance
Customizable inactivity thresholds with sleep hours exclusion