Scan product labels and see what every ingredient does
Personalized health and longevity system powered by AI that builds custom supplement, diet and exercise protocols
Stage
MVP
Startup
Founded
2025
2025
Based in
US
US
Pricing model
Freemium
Paid
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
Foundation Protocol System: $19.99/month or $179/year (save 25%, billed annually). Diet/Exercise & Nutrition Module: $29.99/month or $299/year (billed annually). Both plans include a 7-day free trial. Annual plans include a 365-day money-back guarantee; monthly plans include a 7-day guarantee.
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Personalized health profile creation with encrypted data storage
AI research engine analyzing 23.8M human studies
Supplement grading on five evidence tiers from studies, reviews and biohacker data
Daily protocol with supplement timing and rationale
Interaction and conflict detection across full supplement stack
Nutrition panel comparing diet and supplements against blood work
Rala AI assistant for personalized health questions
Diet and exercise module for complete wellness protocol
Verification agent preventing hallucinations and inaccurate claims
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Does not sell supplements, avoiding inventory bias
Patent-pending AI system specifically engineered to eliminate hallucinations
Analyzes 23.8M human studies, not animal or cell studies
Verification through biohacker data and consumer reviews alongside clinical research
Aurascan
Reverse Age Lab