All-in-one coaching platform for fitness and nutrition professionals to manage clients and scale their business
The integrated care platform that automates the manual work and surfaces what you need
Stage
Startup
Not given
Founded
2025
Not given
Based in
US
GB
Pricing model
Freemium
Not given
Pricing
Free plan with up to 3 clients and all core features. Grow plan at $19.99/month for up to 10 clients. Professional plan at $49.99/month for unlimited clients. Studio plan at $119/month (or $100/month billed yearly) for unlimited coaches and clients with PT Mode included. PT Mode available as optiona
Not given
Key features
Workout programming with auto-periodization and RIR-based autoregulation
Meal planning with 1M+ foods and 17,000+ recipes
Barcode food scanner for meal logging
Weekly client check-ins with photos and metrics
White-label branding with custom logo, colors, and subdomain
Native iOS and Android mobile apps
Client messaging and team community
CoachGPT AI for check-in reviews and program drafts
Progress tracking and compliance analytics
Habit tracking with streaks and compliance scores
Online triage with clinical guideline-linked questionnaires
Direct appointment booking connected to rotas
Automatic document processing and summaries
EHR integration with EMIS and SystmOne
Clinical analytics and performance data
Patient messaging and batch communications
AI receptionist for patient calls
Care team collaboration tools
AI scribe and copilot functionality
What makes it different
Includes meal planning and nutrition tools in all plans with no separate add-on fees
Permanent free plan for up to 3 clients with all core features included, no credit card required
Does not process client payments or take transaction fees
Built by an engineer who was a paying coaching client, not a certified coach
White-label branding included on every plan including Free with no additional fee
Built by doctors for primary care workflows
Integrated single platform for consultations and productivity
Enables higher patient volumes without additional staffing
Reduces document processing time by more than half
CoachingPortal
Anima