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Opened 2025Clinic & practice management

CoachingPortal

All-in-one coaching platform for fitness and nutrition professionals to manage clients and scale their business

White-label software for fitness and nutrition coaches to deliver training programs, meal plans, check-ins, and messaging to clients under their own brand.

About the business

Screenshot of the CoachingPortal homepage
CoachingPortal: the homepage

CoachingPortal is an all-in-one coaching platform that combines workout programming, nutrition planning, client check-ins, and messaging in a single white-label application. Coaches can build training plans with auto-periodization, create meal plans from a database of over 1 million foods and 17,000 recipes, conduct weekly client check-ins with photos and metrics, and communicate with clients through built-in messaging. The platform includes native iOS and Android apps plus web access, all branded with the coach's own logo, colors, and subdomain. CoachingPortal also offers CoachGPT, an AI assistant that drafts check-in reviews and program suggestions for coach review. The free plan supports up to 3 clients with all core features included.

What you get

  • Workout programming with auto-periodization and RIR-based autoregulation
  • Meal planning with 1M+ foods and 17,000+ recipes
  • Barcode food scanner for meal logging
  • Weekly client check-ins with photos and metrics
  • White-label branding with custom logo, colors, and subdomain
  • Native iOS and Android mobile apps
  • Client messaging and team community
  • CoachGPT AI for check-in reviews and program drafts
  • Progress tracking and compliance analytics
  • Habit tracking with streaks and compliance scores

Pricing

Pricing model: Freemium

Free plan with up to 3 clients and all core features. Grow plan at $19.99/month for up to 10 clients. Professional plan at $49.99/month for unlimited clients. Studio plan at $119/month (or $100/month billed yearly) for unlimited coaches and clients with PT Mode included. PT Mode available as optiona

Neighbours ask

What is included in the meal plan builder?

The meal plan builder includes access to over 1 million verified foods from the FatSecret database, 17,000+ searchable recipes with full nutrition data, custom food and recipe creation, a barcode scanner for packaged foods, automatic macro calculations, a BMR/TDEE calculator, and auto-generated grocery lists.

Does CoachingPortal handle client payments and invoicing?

No. CoachingPortal does not process client payments, invoices, or payouts and does not take transaction fees. Most coaches charge clients through their own existing setup like Stripe or PayPal, and use CoachingPortal for coaching delivery.

Can I use CoachingPortal for nutrition clients only?

Yes. CoachingPortal is fully usable as a nutrition-only platform. You can focus entirely on meal plans, macro tracking, weekly check-ins, and messaging without assigning training programs, and many nutrition coaches use it without exercise features enabled at all.

Do I need a credit card to try CoachingPortal?

No. You can start on the permanent free plan without a credit card for up to 3 clients, with all core coaching features included. PT Mode is an optional add-on for live, in-person sessions. If you want to test a paid plan, the 14-day trial requires a card, but you are not charged until the trial ends, and you can downgrade or cancel anytime from your account settings.

How does the free trial work?

You get full access to your selected coach plan for 14 days. A credit card is required to start the trial, but you will not be charged until the trial ends. After the trial, you can choose a paid plan or continue on the permanent free tier, which supports up to 3 clients at no cost with all core coaching features included. There are no contracts; cancel or downgrade anytime from your account settings.

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