The online practice platform for coaches and therapists
All-in-one coaching platform for fitness and nutrition professionals to manage clients and scale their business
Stage
MVP
Startup
Founded
Not given
2025
Based in
US
US
Pricing model
Freemium
Freemium
Pricing
Free plan with 0% transaction fee, limited to 10 participants per live event, 25 participant hours per month, and 10 GB storage. Professional plan at $79/month (or $29/month for 50 founding member spots locked for 12 months, then $39/month for life) with 0% transaction fee, unlimited features, live
Free plan with up to 3 clients and all core features. Grow plan at $19.99/month for up to 10 clients. Professional plan at $49.99/month for unlimited clients. Studio plan at $119/month (or $100/month billed yearly) for unlimited coaches and clients with PT Mode included. PT Mode available as optiona
Key features
AI-assisted page setup
Professional expert page
Cancellation policy with automatic enforcement
Wallet credits instead of cash refunds
Session packages and bundles
Online courses with video lessons and modules
Live events and webinars with built-in streaming
Digital products and lead capture
Workout programming with auto-periodization and RIR-based autoregulation
Meal planning with 1M+ foods and 17,000+ recipes
Barcode food scanner for meal logging
Weekly client check-ins with photos and metrics
White-label branding with custom logo, colors, and subdomain
Native iOS and Android mobile apps
Client messaging and team community
CoachGPT AI for check-in reviews and program drafts
Progress tracking and compliance analytics
Habit tracking with streaks and compliance scores
What makes it different
Replaces 5+ tools with one complete platform including Calendly, Teachable, Gumroad, Linktree, and Zoom functionality
AI builds your complete practice page in minutes with no coding required
Zero platform fees on all sales - payments go directly to your Stripe account
No credit card required to start, free until your first sale
Includes meal planning and nutrition tools in all plans with no separate add-on fees
Permanent free plan for up to 3 clients with all core features included, no credit card required
Does not process client payments or take transaction fees
Built by an engineer who was a paying coaching client, not a certified coach
White-label branding included on every plan including Free with no additional fee
Merkora
CoachingPortal