Rucking backpacks designed for comfort and performance under load
AI-powered personal training and nutrition planning
Stage
Not given
Startup
Founded
Not given
2026
Based in
Not given
SI
Pricing model
Paid
Freemium
Pricing
Everyday Ruck Ultimate Bundle from $174.00; Feather Ruck Ultimate Bundle from $289.00
Free: €0 forever with personalized calorie and macro targets, sample workout and meal plan, and full exercise library. Pro: €14.99/month (14 days free trial) with weekly adaptive workout plans, daily meal plans with carb cycling, and progress tracking. Coach: €29.99/month with all Pro features plus
Key features
Purpose-built for performance under load
Durable materials designed for daily training, travel, and tough conditions
Stable weight placement for comfort and scalability
Multiple ruck models including Everyday Ruck and Feather Ruck
START MOBILITY STRENGTH program for functional fitness
Ruck accessories and weight plates available
Fast domestic shipping 2-5 days
30-day return policy
24/7 customer support
Buy now pay later with Shop Pay
Personalized workout programs by goal and fitness level
Smart meal plans with exact macros and calorie targets
Carb cycling matched to training days
500+ illustrated exercise animations with step-by-step guidance
Weekly progress tracking and plan adaptation
24/7 AI coach available in Coach tier
Wearable and smart scale integrations coming soon
Equipment-specific plan adaptation
Body balance tracking and 2fit4u Score
Weekly photo check-ins with AI feedback in Coach tier
What makes it different
Rucking as foundation for fitness and outdoor activity
Bootstrapped and investor-free model
Mission to help you be comfortable being uncomfortable outside
Emphasis on consistency and expanding what's possible
Based on published scientific research including Mifflin-St Jeor, ISSN, and evidence-based training standards
Developed by someone with 35+ years of personal training experience, not marketers
Adapts weekly to your logged progress instead of using generic templates
Personalization around your actual equipment, schedule, and preferences
Forever free tier with full exercise library and personalized calorie targets
WILD GYM®
2fit4u