Rucking backpacks designed for comfort and performance under load
Test first. Train right.
Stage
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Founded
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Based in
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Pricing model
Paid
Freemium
Pricing
Everyday Ruck Ultimate Bundle from $174.00; Feather Ruck Ultimate Bundle from $289.00
Free testing and one free Coach report. Coach subscription: US$3.99 per month or US$19.99 per year (prices shown in local currency on App Store). New subscribers get first 3 months free for a limited time.
Key features
Purpose-built for performance under load
Durable materials designed for daily training, travel, and tough conditions
Stable weight placement for comfort and scalability
Multiple ruck models including Everyday Ruck and Feather Ruck
START MOBILITY STRENGTH program for functional fitness
Ruck accessories and weight plates available
Fast domestic shipping 2-5 days
30-day return policy
24/7 customer support
Buy now pay later with Shop Pay
Test 10 fitness dimensions and 68 metrics in 15 minutes using camera and phone sensors
AI-powered Body Score from 0-100 normalized against age- and sex-matched norms
Identify your #1 limiting fitness dimension
AI Coach generates periodized four-week training plans targeting your weakest area
Camera-based jump height measurement up to 240 fps with manual frame adjustment
Bar speed (VBT) tracking for squat, bench, deadlift, overhead press and row
Unlimited Coach reports and meal and posture analysis with subscription
Data stays on your phone; AI processing requests sent to third-party provider only on demand
Optional iCloud backup of test history under your control
What makes it different
Rucking as foundation for fitness and outdoor activity
Bootstrapped and investor-free model
Mission to help you be comfortable being uncomfortable outside
Emphasis on consistency and expanding what's possible
No account or login required; testing is completely free with no card needed
Measures 68 metrics across 10 dimensions using phone camera for most tests, requiring no equipment for baseline assessment
Scores all results on same 0-100 scale against age- and sex-matched population norms for direct comparison
AI Coach pinpoints your single weakest fitness dimension and builds targeted training plans to fix it
iPhone-only with pose estimation powered by Apple's on-device technology and Health app integration
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