Nudie Jeans
Create Tomorrow's Vintage
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About the business
Swedish denim brand making 100% organic cotton jeans designed to be repaired and worn for life, creating vintage instead of waste.

Neighbours ask
What materials are used in Nudie Jeans products?
All Nudie Jeans are made from 100% organic cotton. The company emphasizes organic materials and sustainable production processes with transparency throughout the supply chain.
What is the Nudie Jeans repair service?
Since 2007, Nudie Jeans has operated repair shops where customers can get their jeans repaired for free, resell them, or donate them to Nudie Jeans' recycling program. This service embodies the 'Forever Jeans' concept.
What is the 'Forever Jeans' concept?
The 'Forever Jeans' concept means each pair of jeans is designed to be repaired and kept for life rather than replaced. This philosophy aims to create vintage clothing instead of producing waste.
When was Nudie Jeans founded and by whom?
Nudie Jeans was founded in 2001 in Gothenburg, Sweden by Maria Erixon Levin and Joakim Levin. From the start, they built the company on strong values centered on sustainability and human rights.
Key features
- 100% organic cotton jeans
- Raw and selvedge denim
- Free in-store repair service
- Repair shops with resale and recycling options
Nudie Jeans has a free listing. The owner can unlock the full profile with a paid launch for $5, or with the Enhanced profile add-on for $9:
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Link metrics
Majestic link data for nudiejeans.com; the arrow is the change since the previous check.
- Trust Flow
- 30
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- Citation Flow
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- Referring domains
- 2,641
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- External backlinks
- 18,348
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Top topic: Society/Activism (29). Checked 3 Oct 2026, changed 3 Oct 2026. Link data by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
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