Scan product labels and see what every ingredient does
Reminders for the people you love, sent straight through WhatsApp
Stage
MVP
Not given
Founded
2025
Not given
Based in
US
GB
Pricing model
Freemium
Freemium
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
Free: up to 2 people, 1 reminder a day for each, daily I'm OK and safety word. Plus: £3.99/month (billed monthly) or £39/year (billed yearly, 2 months free), up to 6 people, 5 reminders a day for each, message every time it's done. 7 days free trial for Plus.
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Send reminders through WhatsApp
See when reminders are completed
Schedule reminders for specific times
Daily check-in reminders
Safety word alerts for emergency situations
Recurring reminders on set schedules
Notifications if reminders are missed
Support up to 6 people on Plus plan
Gentle nudges for forgotten reminders
Calendar view of upcoming reminders
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
No app download required, works entirely in WhatsApp
Recipients only need WhatsApp, no account setup required
You see confirmation when reminders are completed, not just reminders sent
Free forever plan available
Safety word feature alerts entire circle simultaneously
Aurascan
I'm OK