Scan product labels and see what every ingredient does
Plain answers to health questions for people managing cancer or chronic conditions
Stage
MVP
Startup
Founded
2025
2023
Based in
US
US
Pricing model
Freemium
Freemium
Pricing
Free: 5 product scans per day. Plus: $4.99 per month with unlimited scans. Pro: $9.99 per month with personalized recommendations and food diary. Yearly plans available with 33% savings.
7-day free trial (card required to start), then $9 per month. Membership includes record requests through national networks, uploads, plain-language reading and physician-reviewed analysis. Cancel any month.
Key features
Barcode scanning for food, drinks, cosmetics, personal care and household products
Plain-English ingredient explanations with evidence tiers
Body map showing which systems each ingredient affects
Product comparison and ranking
Food diary with daily and weekly totals
Personalized recommendations based on health conditions and preferences
Add missing products by photographing the label
NOVA processing score for each product
Consolidates medical records from multiple healthcare providers
Integrates wearable data (Fitbit, Garmin, Oura, Whoop, Withings, Dexcom)
Analyzes raw sequencing data with established genomic tools
Organizes records by condition with longitudinal timeline
Physician-reviewed deeper analysis before delivery
Plain-language reading of medical records
Generates questions prepared for doctor appointments
Connects to medical records via Carequality and TEFCA networks
Free public tools for cancer survival, phase 1 trials and advocacy groups
HIPAA compliant with encryption in transit and at rest
What makes it different
Shows ingredient mechanisms rather than single scores, letting users decide for themselves
Evidence-tiered claims that show the quality of research behind each ingredient assessment
Covers cosmetics and household products, not just food
Early access with launch pricing locked in
Education-focused without medical claims or diagnosis
Integrates records, wearables and genome in one place, not just one slice
Re-analyzes raw sequencing data with genomic pipelines, not just summaries
Licensed physician reviews every deeper analysis, not AI alone
Funded by membership only, data never sold or used for advertising